The following infographic was originally shared on the Searchmetrics site and shows a year long case study into what factors impact a sites rankings. The data for the study came from their analysis of thousands of sites across the web and worked to correlate the on-page, technical and social metrics of a site against ranking gains or changes.
What I Do?
I am a flexible Digital Marketing Consultant specialising in SEO, PPC and Content Outreach. I really love what I do and take every project seriously. I really enjoy working on sites to bring them to their full potential within Natural or Paid Search.
Search Engine Optimisation is a Digital Marketing process designed to affect the visibility of a website within Natural Search results. This process employs a variety of different techniques such as On-Page changes, Technical Changes, Content Plans and updates and Link Acquisition strategies to improve a sites Search Engine Visibility over a sustained period of time. Let me take your site and improve its visibility today!
PPC or Pay Per Click is a Digital Advertising model in which a business or service will advertise within Search Engine Results Pages or within other websites and Pay Per Click that the advertising receives to the site. When done correctly a business can see huge benefits from this type of advertising. It is totally accountable, you can manage budgets better and target the exact audience you want you message to reach.
Content and Outreach have become the cornerstone of a great Search Marketing campaign. Whether it be attracting new users to your site with excellent blogs or using methods to reach out to relevant sites to spread your message to a wider audience, Content and Outreach will add a huge amount of clout to your campaigns. Get in touch today and make use of excellent Content and strategy to boost your sites visibility and reach your goals!
Getting the technical aspects of a site correct can sometimes make the difference between ranking well or in extreme cases, being indexed at all. In this post I will cover the top things to check when you carry out a technical SEO audit to ensure that search engines can find your site and rank it appropriately.
If you, like me, have ever wondered what content to create for your target market then this infographic is for you! It’s vitally important to ensure that your users understand the message you are trying to get across so when you write your content you need to know your user! Below are 10 types of Social Media user. Some may be obvious, others might even be a mix of a few… Which one are you?
Google Hummingbird has been here for a while and it has been a point of misunderstanding and misinterpretation amongst the SEO community. I for one am looking forward to the opportunity to work on a new site or project where I can employ as many of the optimisation techniques covered below.
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